https://adamgardnercreative.com/work daily 0.75 2015-08-25 https://adamgardnercreative.com/ibili daily 0.75 2019-07-08 https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1560222351724-5V960KNRC95XICK6HFOZ/Upslope-Backcountry-Tap-Room-Outside-Denali-IPA-bar-small.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1560222351724-5V960KNRC95XICK6HFOZ/Upslope-Backcountry-Tap-Room-Outside-Denali-IPA-bar-small.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472227157982-SL2V6NPK059F7DIIHIL3/guide-screen-2.png Ibili - Experience Geolocation helps anyone navigate like a native. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472829428444-42R1DI5XCZ5OHWY47QV2/guide-screen-4.png Ibili - Features Users click on a stop to learn about each architectural wonder. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png Ibili - Interface For easy planning, walks are filtered by length. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461597728765-0G3C4VEIWZ8KVUFOEMSX/static1.squarespace-crop.jpg Ibili https://adamgardnercreative.com/brine-pickles daily 0.75 2016-09-01 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460495670466-83O7Y8VMFTWY3U6NOV21/image-asset.jpeg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site https://adamgardnercreative.com/american-portraiture daily 0.75 2016-09-02 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465411151470-52H14IV6INJ0O3JA4NYY/american-portraiture-1.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122925-YFXB3MPG7MIYBKEAY905/american-portraiture-1.jpg American Portraiture Layout for American Portraiture: 1945–1968 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123988-QTXL6I7KI03D6ERR1YQ1/american-portraiture-3.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687122978-19W4CNW0G9UN5N72U3V0/american-portraiture-2.jpg American Portraiture https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1463687123993-GIBXKBFIPISEBSREKZHJ/american-portraiture-4.jpg American Portraiture https://adamgardnercreative.com/chotto-motto daily 0.75 2019-06-11 https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1560222212404-G9MIJM6JA28F3VSL9UXY/sizzlelivingroom-1495130881836-12-HR.jpg Chotto Motto Branding for a ramen shop in Hong Kong https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1560222212404-G9MIJM6JA28F3VSL9UXY/sizzlelivingroom-1495130881836-12-HR.jpg Chotto Motto Branding for a ramen shop in Hong Kong https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472772858721-VHAI0L4AVSNY6JU0D5Q3/business-card-grid.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897481024-YVEICMR52WEAN6V7SQK7/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897909382-S8OUPQBR01N0POG9EYNV/menu-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771124069-A8OFWZEV7G7BOT3D72PL/website-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771346502-LYJIB0QFHQMOGL2IV2CB/website-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771523159-9LY2BLZ9L0LSL8ZKS28A/website-3.jpg Chotto Motto https://adamgardnercreative.com/the-ruse daily 0.75 2019-06-11 https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1560222028701-8I9DX23UKQDLI2ZR5H3D/adidas-parley_008.jpg The Ruse Book jacket design for Tadeas Cermak's The Ruse https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1560222028701-8I9DX23UKQDLI2ZR5H3D/adidas-parley_008.jpg The Ruse Book jacket design for Tadeas Cermak's The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472766885519-NSO7WU82MKGSCZS2NHSX/novel-front.jpg The Ruse https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1466020295468-QE6WKYXOJ058CF3XNCTM/novel-back.jpg The Ruse https://adamgardnercreative.com/death-by-xoko daily 0.75 2016-09-02 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409799161-A2X7XAKQLOREMRVCGUR5/img1.jpg Death by Xoko Branding and packaging design for Death by Xoko, a Peruvian Chocolatier https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg Death by Xoko https://adamgardnercreative.com/work-1 daily 1.0 2023-10-26 https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562621944432-VKRR71F5FITPTGEOGH21/Upslope-Backcountry-Tap-Room-Outside-Denali-IPA-bar-small.jpg THE WORK - Upslope Backcountry Taproom https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805635107-ZM6S2RAE7QQNJVYUMFL9/12015029_10206529467450255_2545001434501527574_o.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805635475-55Y4EUOO0LA6X5WNUAT0/12028774_10206529432889391_4006449047073938857_o.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805636025-A6VNY208YVHWY7QJQT0C/12045705_10206529451369853_8573754407389849586_o.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805636241-ZBZNIEXJ6F9PV4ZCBSZ4/12052563_10206529451329852_7263972151331782779_o.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805636625-NMJSQW0NYFUWFG5CZH26/12087261_10206529432489381_4221753496073827092_o.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805636815-CSC61U9YEHIBC5HES6OX/12094972_10206529467850265_1104043225317362197_o.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805637061-UQ8UMN81R6SXFMID4YKB/BackCountry-Tap-Room-1.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805635107-Q3CMDBQZFYDIQ7OGV10Y/11222696_10206529432529382_3777985574869862522_o.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805635705-6JWNJSEGV525VUQXRU00/12028812_10206529432609384_1330055175238759846_o.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805637840-EQL9258CDYFEPQCDTTR4/BackCountryTapRoom2.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805637230-CNURG6R8O0VXA17NKH34/BackCountry-Tap-Room-3.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574805637793-5J0ZUFYN0T5J0KEG4WN2/BackCountry-Tap-Room-7.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562682127781-2ZVGXOT64LAXYKVEK14S/Upslope_50s_v5.jpg THE WORK - The Insight Beer tastes better when you have to work for it. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562682045683-5O6WKMPBXXPOC03H2WHB/brown-ale-view-of-trees.jpg THE WORK - The Brief Develop a beer trial experience that gets people excited for Upslope’s brand new beer, perfect for Apres anytime. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574807763365-D71IACCLXP9EFZS7ZH6D/image-asset.jpeg THE WORK - The Result We channeled our inner Field of Dreams and built a bar in the backcountry (we actually used our designer’s leftover lumber from his wedding). Using social and select partners, we let beer lovers everywhere know that if they were willing to make the trek, we’d provide the beer. We waited, and trusted they would come. And the did. Year one had 300 attendees show up and hike, bike, and run the 3 mile backcountry hike to us. Year two saw over 2K attendees, and now the program is an annual staple in the state for beer lovers everywhere (they’ve since had to actually charge people for the privilege to hike to the event). https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562682104243-CVKLGBAQPCYQIP7DV9HJ/12028812_10206529432609384_1330055175238759846_o.jpg THE WORK - The Challenge The client had no money to make this happen. Not kidding, literally… zero dollars. We did it pro-bono because we loved the product and loved the challenge. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574739019492-4QHIE4Q85Q6BAJCAZUOO/image-asset.jpeg THE WORK - The Insight Symbols enable individuals to champion messages bigger than themselves.=. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562862149487-ER6NDPFFXRL54QLP1GJ5/Adidas-Parleys-Run.png THE WORK - The Challenge How could we break through an already crowded landscape of runs while delivering a powerful message on the value of us all becoming stewards of the oceans. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574802789849-RVJHNLE3AOYH2VIOGQ7J/slate-grey.jpeg THE WORK - The Result We identified the blue light as a simple yet effective symbol that each runner would carry. By hosting the event at night, we were able to create a literal swell of blue as racers lit up the city. The Run for The Oceans 5k continues stronger ever year as an international athletic event with a higher purpose. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562862134217-MWPVOYRPQKVVFW1I9674/Adidas_Parley_shoe.jpg THE WORK - The Ask Design a race experience that brings awareness to the adidas x Parley collaboration and inspires participants to “Run for the Oceans”. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575324334504-7RFK4UCH1RJIQDD7A3Q4/tmp_7cE4fh_d2eb525c42fb81fa_511384.jpg THE WORK - Adidas Run for the Oceans https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574741354101-DAG6RFYA3A2MKNKDRXA2/RFTO-COVERAGE-%2810%29.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574741353493-0Z7AQY1RWQGM4IXNP6OU/PRODUCT_ADDITIONAL-6.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574741354718-WINICL8IXEC6TWU6HR27/RTFO_Coverage3.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574741352477-Q4Q8HTVCFQU3RV1WQCQB/BRIDGE_ADDITIONAL-4.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574741352612-D5MNOSGAQ2J35M0T9A1I/MV4C1892.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574741353883-D93JVSUV3YHQ0YA8D9MD/RFTO_Coverage.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574741356502-B7SDJ7KVXBA7C029YMIL/runfortheoceans2.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574802444377-7NU3UESQDKU659QES49Z/CyrillGutsch_runfortheoceans12.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574802444892-07UQ8RTU163KAIVON4KG/RFTO-COVERAGE-%288%29.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859376189-UDQUN92V9IS18BLHHDKA/page_7.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859376095-WY51W42O6K7R7UK296TD/page_8.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859376727-JEW7CM5ERS3GE9F4OHCC/page_9.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859563858-DEBZAAKNESO00VZA0MKK/page_16.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859376512-Z93AI6P2SZJ90XE1KDVV/page_10.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859561543-YWAO20SS0TMCHWO8VNXB/page_17.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859376868-6DBZ5ZN7TFP12G7KLH0K/page_11.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859563007-78Y7T1CYW6PUQN85WAC9/page_18.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859377047-B8ZXDK2RNH1R55C4JZXN/page_12.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859563461-G7IM6YYWBPLXNCZ04CV3/page_19.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859379738-2DY0U5AGOSWA4OKDXHUL/page_13.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859567006-PZT56HFBB0CXTBCNPV02/page_20.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859382932-1IATEMGVMGW7DJBB4FH7/page_14.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859565333-9YAFWRDR7KAI2UGR6FJA/page_21.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859384067-JWCHUGR9RUVXTE7MF6Y1/page_15.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859567472-7PBO38X2RBJIVN9OJZWS/page_22.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859568724-GLYWQ6KDZOXZ5NJRP92E/page_23.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859567933-233HY7UKYBLBIDD8A3R2/page_24.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859568407-BI0Q3W5WWTKXHW7CRD11/page_25.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859569056-3I45TVFMZXHON9Y9MVEW/page_26.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859571859-UNZ86S78L83IJD2PB8ZH/page_27.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859571812-HDG03U7Q2T3L73Q61BJM/page_28.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859572317-EHS8GDDYCHVDTVAWWKZT/page_29.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859572435-QTDWU4M4D2V0P6M0XTJ7/page_30.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859572515-WMXCGKCF8BV22OW0S9NZ/page_31.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859572904-5Z0M1BQ5P4UCMWSRQ7EK/page_32.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859573083-NKZU3E09TC8MEZQSU5PD/page_33.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859573361-HPK5J3R3E0H3KVW9UG3H/page_34.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859573451-5PMIJDWR9YWJMNVQUWKF/page_35.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859573569-7C7R234DNOW5NC504N9F/page_36.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859573879-P39W81QL12H15UQ06T7I/page_37.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859574035-V9Z2XR00VQYF2GHOFYNS/page_38.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562859576079-9W6MWT5HHYWKWQTSWS8O/page_39.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562860743030-VG1TU9RCSCXFO6V4HCN5/download+%281%29.jpeg THE WORK - The Ask Develop a program that gives women battling breast cancer More Good Days. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575398639416-EXW24I0M11YOA4B9S11J/download.jpeg THE WORK - The Insight We asked and we listened, a lot, and we learned a good day for someone battling breast cancer is simply when they don’t feel like someone battling breast cancer. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809327323-V5VLI2113S31XX59ITBM/Warriors_in_Pink_Group_Photo%2C_More_Good_Days.jpg THE WORK - Ford Warriors in Pink https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574891195604-HB6MYTE7C00854LQJM8Z/image-asset.png THE WORK - The Result Though our initial ask was simply to design an experiential tour, we knew there was more we could do for the audience and for the brand so we set about designing a comprehensive digital platform. By recognizing these women were already kicking ass, we simply set up a platform that let women share their expertise with one another enabling those teaching to feel valued and those learning to escape the burden of the disease for a bit. The client valued our strategic insights so much that it served as the basis not just for the experiential campaign, but inspired a site re-design and nationally televised content. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562860770615-LYWI205PH9KWD9I3HOT6/12028812_10206529432609384_1330055175238759846_o.jpg THE WORK - The Challenge What is a “Good Day” for women diagnosed with breast cancer? More importantly, how do we genuinely help as a brand without minimizing this complex experience? https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1562863644797-2FE750MR1Q5SPKEVZ3ME/Adidas_Parley_flag.jpg THE WORK - Spam Tiny House of Sizzle https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1573844140828-O5DGHTHIQLO81C4MK3HB/5b0a1aaf9fb27.image.jpg THE WORK - The Ask Develop a sampling tour that maximizes brand awareness, drives product trial, and helps to transform Spam skeptics into Spam lovers. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1573844224851-W6P87V4ZRE2SJCTUSMUN/dims.jpeg THE WORK - The Challenge It’s SPAM. The product has no shortage of negative connotations and few people are aware of the product’s quite simple list of ingredients. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575401015511-XPIE5WSOYI9QYA8Y8W07/image-asset.jpeg THE WORK - The Result We took our insight quite literally and built The Tiny House of Sizzle. Partnering with a tiny house manufacturer, we designed the structure from scratch to maximize sampling efficiencies within an instantly recognizable exterior. An additional “Sizzling Room” let guests immerse themselves in the brand and a bit of history. While it may not have been the most ingeniously original idea to ever come out of my brain, I knew the client, knew they would like it and knew it could logistically and creatively meet our objectives. The agency relationship with the brand continues to this day https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575500747533-PYDWUZEWJ1HHC6OM1558/spam-knock-it-CONTENT-2017-640x360.jpg THE WORK - The Insight SPAM packs surprisingly big flavor in a tiny container. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574808881519-UAICUCGZRLP2PAMJD3XE/map-1494975439343-null-HR.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574808882400-TP39EXWH37NZNGXY44BY/SPAM-2.jpeg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574808882854-IZOKO292QPGL691U6VHR/SPAM-4.jpeg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574808886140-K9DBH3IZ8NYW685RJ0PY/spam-tiny-house-of-sizzle_1-1280x879.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574808887497-E93LWX59AIGQTN3FTSQA/spam-tiny-house-of-sizzle_2.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574808887185-623F0VNZ4QCUVY7LM9WV/SPAM.jpeg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574808888419-I2ML5X54HFCVF29JV1MN/spamlittlehouse-1494971084695-null-HR.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575401323694-AO1XDLNMOUF08PUNVACU/slate-grey.jpeg THE WORK - The Result Thinking beyond a new coat of paint, we set about identifying value-add services that aligned with our audience. What do bikers need? Beard trims and boot shines. Secondly we looked to partners already with respect in the space to build out our reach pre and post event. Aligning with The Movember Foundation and Babes Ride Out enabled us to reach a much larger audience beyond the footprint. The re-design has become a sought after space at flagship events and the creative so popular that Progressive the brand created a line of apparel and product for sale at events. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809418407-TZRR8CGD06XUT3QT1HQH/1000x667_Flos_Chop_Shop_Body.jpg THE WORK - Progressive Chop Shop https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575501836834-0ZCXO3CIPZ1O69ZYUNSR/1702-X3.jpg THE WORK - The Insight Authenticity creates affinity. We knew we needed to do more than build structures, we needed to build relationships. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809876103-MA8JDECXUK6WCGIYI6FH/Progressive_inflatable.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809883726-NX0IHE0OQNGFX8AW9TGQ/Progressive_merchinterior.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809887772-VVANXB77V2KNB2KU8T55/Progressive_MerchExterior.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809910226-UR4G4YA3TEAGSNETHPYT/0713-X3.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809888176-QG1XHW2O3ZHHWNT1LJ4M/2016_Ex_EX_MultiMarketB2C_Progressive-800x400.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809909842-IN6JFPYIF5ON4QFQAFBK/2380-X3.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809915188-O323BVLRTUIRPE6XFE6W/7110-X3.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574809912786-18PN9SHOOO14NSU8UPXI/Welcome-Center-1b.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575501643706-HEZPNKWA5RQ132ODUS27/Progressive_IMS_Recap-thumb.jpg THE WORK - The Ask The original client expectation was a simple refresh of the existing touring asset. We offered that plus a total redesign of how the brand approached experiential marketing. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575321426700-NQA6W19ADI4XEJLJE96O/photo-1558980394-a3099ed53abb.jpeg THE WORK - The Challenge We challenged ourselves to think how we could better earn credibility with a highly discerning audience that values authenticity above all? https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575503225047-Q4X6SFDZJCMHCXR4BCHK/image.jpg THE WORK - The Insight The PCA’s are the only award show truly by and for the people. Let’s celebrate the power of the people. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882169804-HYZJKTE0XI7DJRDG47I3/E-Peoples-Choice-Featured.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882174052-XB609S8WI3R7X5SGJIGN/E-Peoples-Choice-img1.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882174257-8VOEIA6DDAVCCXYAAMZJ/E-Peoples-Choice-img3.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882181534-3ZSK1EUVKI9YV4PKWXXY/E-Peoples-Choice-img7.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882181113-O6UGQFFNNC31FTO75AMR/E-Peoples-Choice-img10.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882184777-ZCVLOBRBDY1MA6Z6M7HQ/E-Peoples-Choice-img12_.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882431793-3AGE8SMVPHGN0ESR4J7J/E-Peoples-Choice-img4.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882430573-UYUIUEZ06K6EJM09AZ48/E-Peoples-Choice-img5.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882435826-NQF4WIU136X53OY7URXG/E-Peoples-Choice-img6_.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882437974-RZQZPFNMM4QQIY8GRYRZ/E-Peoples-Choice-img9.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574882437797-2RN2FL74XR03DPYI50ZS/E-Peoples-Choice-img11.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574276855943-0ZWURBFGJ3FCMTUV2PND/dims.jpeg THE WORK - The Challenge In a jam-packed award show calendar, how do we differentiate the PCAs? https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575323113161-WJDTMIMZ0MOGYOXI9260/image-asset.jpeg THE WORK - The Result The tour showed up in high traffic locations and pop-culture moments like ComicCon and invited consumers to “Vote With Your Mouth.” Guests could vote for their favorite show or celebrity and receive a personalized treat perfect for their next social media post. Additionally, the footprint was designed from the beginning to naturally accommodate available celebrity guests to stop in and surprise excited fans. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574195469384-PX8H3KKAYK42S7T9EVHK/E-Peoples-Choice-img1.png THE WORK - NBCU E! People’s Choice Awards https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575503142741-AZHJTHPAABLTJZFTHYKX/E-Peoples-Choice-Awards-Copy.jpg THE WORK - The Ask Design a mobile experience that helps to drive awareness and voting participation for the inaugural broadcast of the People’s Choice Awards on E!. https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1573675865221-FSIWSSMKHLY9AA715ULQ/Upslope-Backcountry-Tap-Room-Outside-Denali-IPA-bar-small.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574195124043-PY0U7DBXG3MO06PRDVEF/1000x667_Flos_Chop_Shop_Body.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574195390820-K9VXOGK9UD5A4XV971HV/E-Peoples-Choice-Featured.png THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574195432835-IMY66L59VWHB896WCPIW/Newsroom_20170601_House-of-Sizzle.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574739701510-AUS4T5NHA821A5U6HOOJ/tmp_7cE4fh_d2eb525c42fb81fa_511384.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574803575762-FCYM4F8ZM2GWMBLV2XSW/Warriors_in_Pink_Group_Photo%2C_More_Good_Days.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1698254514233-GN78RGY7U7P7DMJJL02O/DSC06412.jpg THE WORK https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1698255951280-RWXMHKP05H5A95TZSJK7/Algorand_001-e1661264696801.jpeg THE WORK https://adamgardnercreative.com/decode-creative-inheritance daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance https://adamgardnercreative.com/a-berlin-guide daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://adamgardnercreative.com/ethics-review daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review https://adamgardnercreative.com/new-cover-page daily 0.75 2019-11-25 https://adamgardnercreative.com/about daily 0.75 2023-10-30 https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1575664626379-8RVJWTG4W4XGBFLY34C5/AdamG-20.jpg About https://images.squarespace-cdn.com/content/v1/5c85c8ac9b7d153f41072d0d/1574740963670-MV76WLXLRPOEH95Y1N2O/11222696_10206529432529382_3777985574869862522_o.jpg About https://adamgardnercreative.com/the-approach daily 0.75 2019-07-08 https://adamgardnercreative.com/contact-york daily 0.75 2025-05-12 https://adamgardnercreative.com/about-york daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace https://adamgardnercreative.com/press-york daily 0.75 2025-05-12