A bit of insight into how I think about strategy things

LIVE THEN WRITE

“Spend x hours a day writing and the rest finding things to write about.” - David Ogilvy

I certainly bypassed the traditional marketing trajectory in my career. From washing buses in Alaska to working with youth on an Indian reservation, I have not spent my working life solely in the advertising office, and it makes me better at what I do. From growing up in small town America to my current life in New York, my diverse array of experiences with real people across the country enables me to move beyond the basics of industry jargon and utilize my experiences to drive creative grounded in real human insights.

LISTEN THEN PLAN

“You can ask why all you want, but it doesn’t mean a damn thing if you’re not listening to the answer”

Maybe it’s the result of my southern upbringing where manners reign supreme but listening has always proven immensely valuable to me. Beyond just the benefits of being able to glean the ripest of insights from a client conversation, listening for me goes deeper than conversations. It’s listening to the zeitgeist, to the trends of the internet that aren’t trends just yet, and to the real-life thoughts of feelings of real-life human beings outside of the office setting.

I work to infuse a constant funnel of information within and without projects and use listening to gleam the brightest and best bits to put to paper and transform into creative concepts for clients that win for them and for their customers.

INSPIRE THEN WORK

“Quote”

No strategy was ever brought to fruition in a vacuum and working collaboratively to inspire others to rally behind an idea and elevate it is an artform in it of itself. A great strategist is able to understand the goals and challenges across departments and help each to see the value.