Adidas
Run for the Oceans
For this project, we worked with adidas running to help launch their all-new collaboration with Parley through an entirely unique 5K run experience that let participants feel like their movement was part of a bigger movement.
The Ask
Design a race experience that brings awareness to the adidas x Parley collaboration and inspires participants to “Run for the Oceans”.
The Challenge
How could we break through an already crowded landscape of runs while delivering a powerful message on the value of us all becoming stewards of the oceans.
The Insight
Symbols enable individuals to champion messages bigger than themselves.=.
The Result
We identified the blue light as a simple yet effective symbol that each runner would carry. By hosting the event at night, we were able to create a literal swell of blue as racers lit up the city.
The Run for The Oceans 5k continues stronger ever year as an international athletic event with a higher purpose.