Ford
Warriors in Pink
Going beyond the original ask of a mobile tour, we gave intense focus to audience insights and delivered an experiential platform that enabled the brand to create content-worthy experiences that empowered their audience.
The Ask
Develop a program that gives women battling breast cancer More Good Days.
The Challenge
What is a “Good Day” for women diagnosed with breast cancer? More importantly, how do we genuinely help as a brand without minimizing this complex experience?
The Insight
We asked and we listened, a lot, and we learned a good day for someone battling breast cancer is simply when they don’t feel like someone battling breast cancer.
The Result
Though our initial ask was simply to design an experiential tour, we knew there was more we could do for the audience and for the brand so we set about designing a comprehensive digital platform.
By recognizing these women were already kicking ass, we simply set up a platform that let women share their expertise with one another enabling those teaching to feel valued and those learning to escape the burden of the disease for a bit.
The client valued our strategic insights so much that it served as the basis not just for the experiential campaign, but inspired a site re-design and nationally televised content.
The Pitch Deck
