NBCU
E! People’s Choice Awards
Looking to announce that the PCA’s would now be airing on E!, we set out to inspire online voting with a “Vote with Your Mouth” campaign that let consumers favorite foods celebrate their favorite pop stars.
The Ask
Design a mobile experience that helps to drive awareness and voting participation for the inaugural broadcast of the People’s Choice Awards on E!.
The Challenge
In a jam-packed award show calendar, how do we differentiate the PCAs?
The Insight
The PCA’s are the only award show truly by and for the people. Let’s celebrate the power of the people.
The Result
The tour showed up in high traffic locations and pop-culture moments like ComicCon and invited consumers to “Vote With Your Mouth.”
Guests could vote for their favorite show or celebrity and receive a personalized treat perfect for their next social media post. Additionally, the footprint was designed from the beginning to naturally accommodate available celebrity guests to stop in and surprise excited fans.